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RE: Not Everything is HOT or TRENDING: How Our Obsession with Popularity Shrinks our Choices
I love this! People don't realize the importance of choosing a less popular niche. I feel as things get more competative on Steemit we will be forced to go to a specific niche to survive.
I think people get hypnotized by big numbers. They see "this market has the potential to be a billion dollars a year!" and it's off to the races... with 500,000 other people. Meanwhile, you could work hard and be a market leader in small million-dollar niche. Which gives you the additional benefit of LOYALTY... specialist providers have a much easier time building loyalty than mass-market.