Case Study: How Smeemint Helped Om Travel Online Dominate the “Taxi Service in Udaipur” Search Landscape

Client: Om Travel Online
Industry: Travel & Transportation
Location: Udaipur, Rajasthan
Target Keyword: Taxi Service in Udaipur
Agency Partner: Smeemint

Introduction
In the competitive local market of Udaipur, Om Travel Online sought to stand out as the most reliable and affordable taxi service in Udaipur. With numerous local competitors and travel aggregators dominating search results, the brand needed a sustainable SEO strategy. That’s where Smeemint, a digital branding and citation agency, stepped in.

Challenge
Despite positive customer reviews and a strong local presence, Om Travel Online struggled with:

Low visibility on local SERPs for “taxi service in Udaipur”

Inconsistent NAP (Name, Address, Phone) across directories

Lack of trust-building citations and backlinks

No structured content strategy to improve search performance

Objectives
Improve Google My Business (GMB) visibility

Build 100+ consistent local citations

Secure contextual backlinks from relevant travel directories and blogs

Optimize on-page and off-page elements for “taxi service in Udaipur”

Establish Om Travel Online as a top result for Udaipur taxi queries

Strategy by Smeemint

1. Local Citation Management
   Smeemint ensured consistent NAP distribution across high-authority platforms like:

Justdial

IndiaMart

Sulekha

TripAdvisor

Google My Business

Bing Places

Facebook Local

Each listing was verified, keyword-optimized, and linked back to Om Travel Online’s main GMB and website.

1. Advanced Keyword Optimization
   A full content audit was done to optimize titles, meta descriptions, image alt texts, and headers using semantic keywords like:

Udaipur cab services

Best taxi service in Udaipur

Udaipur airport to hotel cab

24/7 taxi booking in Udaipur

1. GMB Optimization
   Added 30+ geo-tagged images of cabs, drivers, and routes

Weekly updates with local posts and FAQs

Consistent keyword usage in business description

Encouraged real user reviews with keyword mentions

1. Strategic Backlinks
   Smeemint built backlinks from:

Local travel bloggers and forums

Rajasthan tourism partners

Relevant Quora and Reddit threads (with keyword anchors)

1. Page Speed and Mobile Optimization
   To ensure higher engagement and dwell time, Om Travel Online’s website was audited for speed, mobile usability, and schema markup.

Results (Within 60 Days)
Metric Before After
Google Rank for “taxi service in Udaipur” #18 #3
Monthly Website Visitors 300 1,250+
GMB Calls 45 210
Backlinks from Unique Domains 8 57
Local Citation Consistency Score 43% 98%

Client Testimonial
“Smeemint helped us appear right when customers searched for a taxi service in Udaipur. Our visibility, calls, and bookings all increased within weeks. Their citation and SEO strategy was exactly what we needed.”
— Manager, Om Travel Online

Conclusion
The case of Om Travel Online is a textbook example of how citations, local SEO, and GMB optimization can help a regional business dominate search results. For any service-based business looking to grow its digital footprint, Smeemint’s local SEO framework delivers tangible, measurable results.