Vietnam Ready to Eat (RTE) Food Market Trends, Report 2024-2031
BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated Vietnam Ready to Eat (RTE) Food Market size by value at USD 430.41 million in 2024. During the forecast period between 2025 and 2031, BlueWeave expects Vietnam Ready to Eat (RTE) Food Market size to boom at a robust CAGR of 16.8% reaching a value of USD 1,276 million by 2031. Prominent drivers of Vietnam RTE Food Market include the rising disposable incomes and consumers’ willingness to spend more on premium quality and convenience food products. The growing presence of supermarkets and hypermarkets has made it convenient for consumers to access and purchase RTE food products with great ease.
Opportunity – E-Commerce Expansion
Leading players in Vietnam Ready to Eat (RTE) Food Market introduce innovative ways for rapid digital retail growth, enabling online platforms to meet surging demand for doorstep delivery and subscription-based models. The e-commerce market is projected to exceed USD 25 billion by 2031, driven by a 20–22% annual growth target set by the government and bolstered by cross-border trade initiatives that expand global reach for local RTE brands. For instance, in July 2023, Acecook launched dehydrated instant soup cubes called Kanli, which are now easily available in supermarkets including E-Mart, Family Mart, and Aeon.
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Instant Breakfast/Cereals Segment Dominates Vietnam RTE Food Market
The instant breakfast/cereals segment holds a significant market share in Vietnam Ready to Eat (RTE) Food Market. The segment is driven particularly by working-class people, teenagers, hostel residents, and single individuals. Young people are increasingly substituting RTE meals for traditional meals, due to the convenience and taste of these food items. Instant breakfast/cereals offer quick and easy morning meals, often fortified with essential nutrients, appealing to busy individuals and families. Instant soups and snacks provide convenient and affordable options for light meals or in-between-meal consumption, ranging from traditional flavors to international cuisine.
Impact of Escalating Geopolitical Tensions on Vietnam Ready to Eat (RTE) Food Market
Intensifying geopolitical tensions among countries across the regions, particularly in West Asia, are reshaping Vietnam Ready to Eat (RTE) Food Market through supply chain disruptions, price volatility, and trade policy realignments. As a result, disruptions in international trade flows are leading to supply chain interruptions and increased costs for imported ingredients, packaging materials, and food additives that many Vietnamese RTE manufacturers rely on. Trade restrictions, sanctions, or tariff changes may also limit access to key export markets or make imported raw materials more expensive, squeezing profit margins and potentially resulting in higher prices for consumers.
Competitive Landscape
Major players operating in Vietnam Ready to Eat (RTE) Food Market include Charoen Pokphand Foods Public Company Limited, Minh Phu Seafood Joint Stock Company, Sao Ta Food Joint Stock Company, Gourmet Distribution Co., Ltd (Annam Gourmet Store), Vinh Hoan Corporation, Acecook Vietnam Joint Stock Company, McCain Foods Limited, and Dalat – Japan Food Co. Ltd. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.
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