Aura Farming

Rayyan Arkan Dikha, an 11‑year‑old from Indonesia, made global headlines when a video surfaced showing him dancing atop a racing boat during the Pacu Jalur festival—effortless, unhurried, captivating. This sparked the viral phenomenon called “aura farming”, where influencers and celebrities (from BTS’s Jungkook and V to NFL’s Travis Kelce and even the Singapore Navy) recreated the vibe: poised, charismatic, unforgettable