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RE: Shall Media Content Be Protected by DRM or even be FREE? Arguments and Opinions!
The music business changed drastically since the day I joined the industry 35 something years ago. Music should be decentralized! Revenues should be earned ONLY by artists. Not free but for sure it should not go into pockets of some huge record label moguls like in the old days when CDs cost was around 8-10 USD. Crazy !!
Thank you for reading, your comment and opinion.
The issue with p2p selling, ie directly by artist to consumer, is the lack of the whole marketing aspect of it; How to reach the consumer with so much music around. Yes, some initiatives for decentralised p2p music marketplace already started, but they mostly lack one-stop-shop, ie no marketing, no interviews, no plugin at radiostation etc. Artist in general are far from business people, hence need to outsource all this stuff. I see a lot of artist in the electronic dance industry complaining, but since Beatport entered the market with way higher fees to the artists than the traditional model when records where still the medium of artists to perform their gigs.
Artists are very very reluctant to move to some p2p way of offering their music. Maybe for the long tail, the artists that so not live from being an artist, may go for p2p selling, but the ones that must earn a living from it, will stay in the 'old' system for a considerable time to come, that is at least what I think.
That's a business field I would be interested to get involved with. Offering PR for Artists!
With a big network, a super place to be in, I suppose. Artists managers are looking for quality PR agents with super networks! In Amsterdam some newer PR agencies doing very very well.